ABOUT

In partnership with the Society for Family Health-Rwanda, Raid launched 'Certified Care' - a vocational program officially certifying women as Community Healthcare Workers and finally giving them a way to earn a living wage for something they've spent a lifetime doing for free: caring for those with malaria.

Raid turned women's unofficial and unpaid roles as caregivers into official, paid positions so that they can build the future they deserve for themselves and their families.

In an effort to provide protection for everyone, SC Johnson, along with one of its leading insect control brand teams, Raid®, is empowering these women with official certifications for what they already know how to do—care. In partnership with the Society for Family Health Rwanda and Rwanda Ministry of Health, SC Johnson with its Raid® team has formed the Certified Care program as part of its commitment to help eradicate malaria. In fact, SC Johnson has been using its expertise and capabilities to make contributions toward eradicating malaria and helping make life healthier and better for families in countries across Africa for decades.

Scholars Film was tasked by Energy BBDO with bringing this powerful story to life through the medium of film and photography.

We recognized the importance of finding the right women to work with, so the initial week of the project was crucial. During this time, we criss-crossed the beautiful countryside of Rwanda, interviewing potential individuals for the film. After discovering three extraordinary women, the BBDO team joined us for a week-long filming session.

What set this shoot apart for us, is that everyone we met in Rwanda seemed to have a natural performative ability. This truly added to the joy of sharing this story and incredible work that SC Johnson is doing in their support.

We couldn’t be more proud of this incredible work created in collaboration with Energy BBDO, showcasing the ongoing efforts that SC Johnson and Raid are implementing with their Certified Care program in the devastating fight against malaria. This program is designed to support the knowledge and skills women that local Rwandan have with practical medical training and official accreditation in becoming Community Healthcare Workers.

So far, the program has certified 10,000 Community Health Workers to help fight malaria, and hopes to continue to grow until malaria is no longer. Help honor the courageous women working on the front lines and amplify the importance of the fight against malaria by sharing this message, not just on World Malaria Day, but every day.