ABOUT

Neeman's, a shoe brand operating exclusively in the digital realm wanted to reach out to a larger audience. But they had limited funds for advertising.

Solution:
Our phones are always listening to us.
They're silent observers - always attuned to our conversations and learning about our preferences and interests. Leveraging this technological insight, Neeman's decided to take a trip- literally. They hired two guys to wear Neeman's shoes and sent them across the country to shout the phrase
"ARE THOSE NEEMAN'S SHOES?" in some of the busiest spots. All to ensure, everyone with a phone in the vicinity find themselves bombarded with Neeman's ads.