ABOUT
Last year, our the awesome team at Juice were really thrilled with the work we produced for Highland Spring - so much so that they asked us to do a whole lot more for this year's roll out.
We had a few elements to use from last year, as they're still relevant, but we made lots of new stuff in hashtag#CGI for this year's campaign.
We started in February and only just finished a couple of weeks ago. In that time, we've made a bunch of new bottles at varying sizes for Still, Sparkling and the new Flavours. This was created together with fruit in motion, splashes of water plus integrated shot photography with a gif thrown in for good measure - and a whole lot more.
All of this is now live all over the UK- reminding you all to take a bottle with you when you're out and about - finally now that we have some warm weather ????
One thing we’ll always be puzzling over: why hasn’t our greatest summer sport - Tennis at Wimbledon - partnered up with our very own Highland Spring, flowing so refreshingly just a stone's throw away?
Retouch Artist // Vahakn Vorperian at The Retouchers
CGI Artist // Simon Nankivell
Senior Account Manager // Andy Victor Smith at The Retouchers
Executive Creative Director // Helen Gibbs at Juice
Account Director // Kelly Glover at Juice
MADEIT CREDITS
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The Retouchers Ltd has been a Contributor since 25th November 2015.