ABOUT

To create a master background using stock and CGI and then to composite the cast photography. The final artwork was then edited as a video using parallax camera moves and sound design for use on all social platforms.

We always advise our clients to involve us as soon as they are able ahead of any shoot date so that we can come up with the most creative and cost effective way to approach any given project. This was the situation for this one.

Once we had discussed the logistics of asset creation and collection, we got down to creating the master image. This was done by compositing CGI, stock and cast photography. Once the final art work was signed off, we started the process in creating the parallaxes. We created the glitch effects to match the key art and added sound design to help create more engagement with the videos.