About me
As a brand strategist, I have a passion for marrying strategic rigour with creative thinking to bring real impact to my work. I believe in the transformative power of brands, and strive to help brands inspire and drive positive social and environmental change. My international background has provided me with a culturally diverse perspective, and my studies in design have given me a keen eye for visual communication - two key aspects which inform my approach to brand strategy. I have worked on a range of different brand issues across a range of sectors: from repositioning a charity, to helping a leading management consultancy define their purpose, to a placemaking project in Britain, to developing a portfolio strategy for a major snack foods brands, among others.