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Concept Execution:
Created visual assets, including static and motion graphics, tailored for social media. Aligned with Brancott Estates' brand positioning "Taste Life on The Flipside," the campaign featured unexpected culinary pairings, creative cocktails, and vibrant styling.
The global campaign targeted markets in North America and Europe. Additionally, merchandising concepts and event ideas were developed as toolkits for vendor sites and pop-up events to enhance brand engagement.
Results:
The campaign successfully reinforced Brancott Estates' playful and innovative identity, strengthening the brand’s presence internationally.