ABOUT

Overview: Developed a Christmas campaign anchored in optimism, humour, and emotional resonance. The concept reframed holiday celebration as a collective makeup event—honouring the birthdays, anniversaries, graduations, and football matches missed during lockdown. The result: a celebration bigger than Christmas.
Deliverables: Omnichannel campaign including digital assets, printed catalogue, paid and owned social media, EDMs, and a national TVC.