ABOUT

The idea at the heart of the campaign is 'Have to Have It’, born of the research that over half the people who test drive a Suzuki, buy a Suzuki.

The silhouette of a hand forms the basis of a new logo lock-in for all print and digital communication, which dramatizes our creative idea that you’d be powerless to resist. The hand grabs our product name, or headlines in adverts, to show the desirability of our products. The accompanying hypnotic patterns draw in the consumer, and are designed to mesmerise and focus them on our cars.