Ads of the Week: Owen Wilson speaks Oreo, Roger Federer masters pasta and other stories

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Buzzman – Oreo

“Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring cross-media campaign with a touch of humour and self-derision embodied by actor Owen Wilson and created by Buzzman. With the French touch and second degree, the new brand’s signature is staged by two TV ads featuring a confident Owen Wilson promoting the iconic cookie with a strong American


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