ABOUT

Young people don’t often want to think about recycling. It’s just not part of their consciousness. They’re not interested. They’re responsible and ready to do their part – but not interested.

So, in the latest (and shiniest) chapter of our Save Our Stuff campaign for recycling client North London Waste Authority, we set out to smash down that barrier with fun and irreverent humour, connecting with traditionally detached London millennials and encouraging them to recycle aluminium.

Not your average recycling ad.