ABOUT

HOW TO MAKE DRY SHAMPOO A HANDBAG ESSENTIAL.

Challenge

To reposition the Batiste dry shampoo brand as a styling multi-tool for young women with fast-paced lifestyles.

In partnership with renowned photographer Rankin and pop princess Pixie Lott, the stunning ‘My Quick Fix’ campaign was created, which ran through TV, Print, Digital, POS and Outdoor.

Role: Creative lead, Brand identity, Art direction, Visual design, Digital design, Artworking