Rachel Carroll Creative Director /​ Copywriter

ABOUT

I wrote this integrated pan-European Gillette campaign. It garanered Gillette's highest social engagement figures ever, and was number 3 in the Top Telly Ads chart for 6 weeks. It was accompanied by a poster and digital executions and inspired thousands of LOL tweets quoting the endline.

MADEIT CREDITS

  • GilletteClient

Gillette Energising Moisturiser - Because Winter Hates Your Face

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