ABOUT

ChrisMace came about when Mace wanted to launch their first ever brand Christmas campaign. Their brief was to capture the magic of Christmas and the excitement their staff have for the holiday season, as well as referencing their brand ambassador, Johnny Sexton, in a creative and appropriate way.

So we brought on Sheila to bring her energy to her Mace staff role and prepare her 'shop' for Christmas. And of course the first step to Christmassing up a place is to find and unpack the boxes.

This film follows Sheila on her search for the Christmas lights talking to herself or someone unknown in the room and in a little moment of Christmas magic we see the lights magically come on and light up the storage room! She gets a wee fright, and is embarrassed to have been so in front of her hero, Johnny Sexton, who is in fact a cardboard cutout!