ABOUT

For the launch of the #ConfidenceUncovered online film campaign by Estée Lauder, I have art directed all supporting assets including stills photography, campaign microsite, social assets and digital advertising. The three talent-led, documentary films feature three female influencers including journalist Pandora Sykes, musician Izzy Bizu and adventure blogger Sophie Radcliffe, following them in their day-to-day activities. Working in a team with a film creative from initial pitch phase, I have created a look and feel that celebrates female confidence and is both intimate and high-end.

The challenge was to develop a concise campaign look whilst retaining individual visual queues which can be associated with the three protagonists. This was achieved by shooting bespoke stills sequences featuring the girl's personal Double Wear shade and unique props. The website layout was designed to look like a diary page - a hint to all girls being bloggers. I have also created a set of campaign guidelines to be used by the media agency to roll out the digital campaign.