A weekly roundup of the most important news from the advertising awards world
#FWAWWWARDS
The FWA and Awwwards have announced a collaboration between the two awards competitions.
From now on, each time a piece of work goes to win a FWA of the Day and Awwwards SOTD on the exact same calendar day it will receive a special prize, called the FWAWWWARDS.
Who will be first ? Good luck to everyone.
And also
- Call for entries for the Clio Awards 2017 http://clios.com/awards
- Call for entries for the Loeries 2017 http://loeries.com/
- Entries deadline for the Dubai Lynx 2017 is on February 7th http://dubailynx.com/
- Entries deadline for the Global Effie is on February 10th https://effie.org/25/
Story of the Week: The Gunn Report
The Gunn Report 2016 is out. It is a global round-up of the creative performance of the advertising industry.
The 2016 Report summarises the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests.
The Most Awarded Agency in the World is adam&eveDDB (London) with 49 points, up from second place in 2015. This is the 4th time they top the table, and are now officially the most successful creative Agency in the history of The Gunn Report (AlmapBBDO and Wieden+Kennedy USA have both won three times). They were, by a large margin, the most awarded Agency in Film taking 3 of the top 6 spots in the Table for: Harvey Nichols Loyalty App ‘Shoplifters’ and John Lewis Home Insurance ‘Tiny Dancer’ in equal 3rd place; and John Lewis ‘The Man On The Moon’ in equal 6th place. H&M ‘Becoming Beckham’ took 13th place in Film and further work for H&M, Harvey Nichols, Hertz Van Rentals, Skittles and SSE helped them to their #1 ranking in 2016.
The Gunn Report Book will be available mid-March. This year, the Guest Editor will be Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi.
Quote of the Week
Now we’re on a path to becoming a very big consumer business and a niche ad business. If you’re a content company and you’re not Facebook, Google or Snapchat, you’re in the niche ads business.
Meredith Levien (Executive Vice-President & Chief Revenue Officer, New York Times) on AdExchanger