ABOUT

We are witnessing a revolution in human healthcare. By 2050 – that number is expected to rise to more than 9.8 Billion men, women and children – each with his and her own unique healthcare needs. In addition to a rapidly growing and ageing population, science is opening up new frontiers in time sensitive, high value, niche drugs, biologics and personalized medicines.

From a medium and long term perspective, this project was necessary to stay competitive in the industry and to respond to our customer’s needs.

The aim of this project was to successfully launch a new service offering to the pharmaceutical industry which addressed a specific need created by the changing pharmaceutical landscape, in relation to clinical trials for high value / limited availability drugs.

The objective was to create a campaign that differentiated our Just in Time Manufacturing service from our competitors by creating a unique USP which elevated the offering beyond the technical service and demonstrated a patient centric focus, aligning Almac Adapt to our sponsors objectives.

The project brief was to create a brand name, strapline and collateral that would reflect Almac’s ability to embrace this revolution in supporting human healthcare and transform the relationship we have with sponsors moving forward which all in turn would support our deliverables.

Deliverables: Hero image(s), press ads, exhibition booth signage, digital banners, email blasts, web page content, social media content, videos, webinars, case studies, whitepapers, thought leadership articles, brochures, profiling of subject matter experts, sales presentations.