ABOUT

Background:
Following the rebrand of Taconic Biosciences in September 2014, the company's marketing team set out to create a suite of new materials that would transform how the brand engaged with audiences worldwide. Part of that transformation was to adopt a much more bespoke and professional approach to their presentation materials.

Concept:
Create a point of consistency to conclude each presentation in the form of an animated brand sting that could be easily dropped into any form of