ABOUT
Challenge
Our mission was to reimagine a suite of human papilloma virus (HPV) images crafted to support marketing collateral relating to cervical, vulva and vaginal cancer tests.
Solution
Working with our client’s product marketing manager, our team of digital artists and animators combined their skillsets with AI to create and refine a suite of cinematic images that bring to vivid life a micro world vastly underrepresented on traditional stock sites.
Result
Initially created to equip the client’s internal marketing team with a suite of images to be used across white-papers, case studies and digital comms, the transformative effect of the new visual suite leading to increased audience engagement has prompted a companywide request for new image portfolios across therapeutic areas.
MADEIT CREDITS
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Global Science and HealthcareClient
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The Mission Control Communications -
Paul McCallanIndependent Creative Director and Brand Consultant
Back to Reimagining human papilloma virus (HPV) project
Paul McCallan
Independent Creative Director and Brand Consultant, Paul McCallan
United Kingdom
James Killoran
Head of Strategy, The Mission Control
United Kingdom
Karina Laymen
Illustrator
United Kingdom
Chichi Lle
Fashion designer
United States