ABOUT

Challenge
Patient confidentiality is of paramount concern when conducting clinical trials anywhere in the world. Compound this with the fact that patients will often not want their image associated with a particular condition as they are concerned as to how family, friends and employers will react. It is still a very common for people to hide their illness or condition.

Tasked with overcoming this challenge and putting a series of faces to a patient recruitment campaign in the United Kingdom, after having explored the possibility for using model agencies and stock libraries, the decision was taken to explore AI.

Solution
Not only would generating AI people overcome the risk of a model or stock image appear in circulation for another product or service at the same time as the patient recruitment campaign, generating faces would give our client the opportunity to attach authentic quotes and statements from patients who are happy to have their words spoken, but not to have their image used.

As the scope of the trial expands, additional characters will be created reflecting a wider social and cultural diversity.