ABOUT

Background:
Create a brand that will engage positively with staff across 57+ countries and imbue them will a shared sense of pride in their company culture.

Concept:
Visually communicate to every member of staff, regardless of position or geographic location that their personal contribution has the potential to make a positive impact on the company. The positive symbol is an integral component within the wider parent company brand and this internal brand culture campaign has been able to apply the relevancy of that symbol into educating and empower staff to recognise that they are at the very heart of the company.