ABOUT

Life science brands take decades to establish and build. The question is, what do you do in the interim period whilst a new brand is being created?

When Huntingdon Life Sciences, Harlan Laboratories and three subsidiaries came to us following a merger and acquisition the previous year, our challenge was to help manage the internal and external brand perception of the business until its rebrand was complete.

Working with members of the Global Branding and Marketing team, we created a series of 'empowering' internal and external communications with the ultimate objective of building awareness ahead of the launch of the new Envigo brand which at the time, was a tightly guarded secret.

With a full calendar of trade exhibitions and scientific journal opportunities already scheduled, we worked with the Global Branding and Marketing team, plus sales teams worldwide to structure and deliver content that was relevant, informative and set the scene for the approaching brand launch.

Assets created included:
Exhibition / Booth / Stand alone
Digital content
Animation
Trade press

Mission Accomplished!

*Please note live action footage produced by Global Branding and Marketing team.