ABOUT
Challenge
Immunotherapy is the use of medicines that help a person’s own immune system find and destroy cancer cells.
Our mission was to create a suite of images that could be used by our clients in-house marketing teams in their immunotherapy communications across platforms with visual effect.
Solution
Utilising AI and good old-fashioned modelling, rendering, and lighting effects to create a new suite of bespoke images for use in scientific and medical communications, we aimed to bring the quality of big screen cinema to purpose within an area often overlooked by agencies.
The suite includes stylised T-cells attacking tumours.
MADEIT CREDITS
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Global Science and HealthcareClient
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The Mission Control Communications -

Paul McCallanIndependent Creative Director and Brand Consultant

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