ABOUT

Background:
Tactility Factory blends technology with cultural references from across the world to create luxurious architectural installations that demand to be seen and touched. The unique and tactile nature of the product range transforms how concrete can be used within the built environment but presented a challenge in that as a feature normally seen as a background feature, how would it be brought to the fore.

Concept:
Every room has its own story. This insight was to be the catalyst that would inspire a series of brand communications that prompted audiences to create their own story around a visual stage in which Infused Concrete set the underlying mood.