ABOUT

Brief
Craft an engagement strategy that breaks through the clutter of emails and LinkedIn invites that pharmaceutical leaders receive prior to attending major events including AACR.

Solution
Utilising targeted direct mail that made each invitation human and personal, industry leaders were encouraged to explore the infinite possibilities for scientific research to help and improve the quality of life for every man, woman, and child on the planet.

Embracing the infinite possibilities that underpin the Crown Bioscience offering, we created a suite of AI based deep science images that were animated and further refined by our own team of animators. These were then cut together and housed on a striking infinite objects screen and given to industry leaders as a permeant reminder of Crown Bioscience’s capabilities – a tact designed to live on the recipients desk top and not their computer desktop.