ABOUT

We love our old lab table. It’s become part of who we are and what we stand for since moving into our new office – one year ago today.

After rescuing it from the back of a warehouse, we’ve had politicians and company presidents, CEOs and managing directors, brand directors, marketing associates, friends and family, around it, on it and even under it.

At the table, we’re all equals. What’s said at the table stays at the table. It’s an open forum that invites debate and questions thinking. It’s been the Launchpad for global brands and international campaigns. We’ve laughed and cried around it. We’ve planned, created and celebrated around it. We’ve redefined markets and initiated global trends around it. We’ve bucked convention and set a path that many now follow. We’ve shaped government and bridged seemingly impossible challenges. Now however, it’s the centrepiece for a little self-indulgence and some fun.

Our aim is not to offend anyone with our nod to Da Vinci’s Last Supper, but instead translate one of the most significant and debated pieces of art into a reflection and interpretation of our own story – and have some fun in the process.

We often say that we don’t create pretty picture campaigns. Well – this is no exception. Each and every element within the shot is part of our own brand story and has a direct significance to the team and all those of our ilk!

Symbolism Guide:

Skull – Our very own Yorick symbolises the power of the spoken word and also the relevance of our work for the betterment of human life. It also happens to be just one of the many skulls we have dotted about the office, a tribute perhaps to the fact that we’re frequently headhunted for our services by companies from all over the world.

Globe – Well we do get about.

Helmets – So much of the language used in our industry is drawn from the military lexicon, campaigns, strategizing, missions and freelancers. So we thought to show our own generals taking to the field to plan their next campaign. That and we have a massive collection of prop helmets that we’re not allowed to take home.

Mac – The Holy Grail of tools for designers, but if you note, it rests on a book about strategy. You see, everything we do is rooted in strategy and without the strategic input of the human behind the screen – the Mac is nothing but a blunt tool.

Awards – Proof that despite our quirky ways we consistently get results internationally for our clients. The awards are all for effectiveness – not just pretty pictures but they don’t dominate who we are and are just one of the many positive outcomes from creating effective work in partnership with motivated clients.

BB8 – Star Wars is a topic that is often debated among the team and though we come from all walks of life, it shows how a great story can unite people and we believe in creating and telling great stories for our brand partners.

Robby Robot – ‘Danger Will Robinson Danger.’ Working on the sort of projects that we do, we often get to see what was once considered science fiction become science fact.

Phone & iPad – Working internationally, the phone is a vital tool within the office and for some of the team, a permanent fixture to their ear. We like to talk with people – not just email. Although face-to-face is even better.

Cameras – Vintage tools of our trade, a reminder that whilst technology will continue to adapt and evolve, the skill needed to create a beautiful image resides in the experience and eye of the photographer.

Empty Chair – The Judas chair. A poignant reminder that you should always be ready to walk away from the people and things that hold you back.

Da Vinci’s Last Super – Or as we’re calling this shoot, The Last Cliché as the work we do in the real world can never be clichéd. Therefore we’re keeping this cliché where it belongs, as a bit of fun around the table in the studio that brings us all together and let’s some of the newer members of the team experiment with the many tools of our trade.

For those of you with a keen eye, you might spot a little character under the table busy with her very own creative endeavour. Well that’s our junior, junior creative – who frequently comes into the office to work, play and make snow and who constantly reminds us what a wonderful thing an imagination is.

Finally – a massive thank you to everyone that stepped up on the day and took part. Left to right: Adam, Zach with a ‘H’ and not a ‘K’, Trish, Laurence, me, Anthony, Matthew and Fehin. Oh and let’s not forget our other little helper under the table, LillyMay and Phil Smyth who was behind the scenes telling us all what to do and taking the shots.

Mission Accomplished!

Date created: April 2016 2016-04-01T00:00:00+0100
Date published: 19 December 2017 2017-12-19T15:05:51+0000

MADEIT CREDITS

  • Patricia KilloranClient
Project featured: on 19th December 2017

Great things happen at the table

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