ABOUT
Background:
With more than 55,000 staff working across more than 900 locations, the challenge was to align the thinking of every staff member and clearly communicate brand values and objectives. Our mission was to work with the Liberty Mutual Surety marketing team in North America to create a communications strategy that would align staff attitudes with the core values and objectives of the brand.
Solution:
A clear expression of the brand's values and objectives issued to each agent as a screen saver in addition to a bank of new marketing literature.
Results:
In late 2016, Liberty Mutual announced a 7 point jump in its Fortune 500 ranking. Add to this the feedback from staff on the ground: 'This isn't another generic company Power Point presentation with clipart, there's drones flying over downtown NYC. Amazing!' (Liberty Mutual Surety Employee)
MADEIT CREDITS
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Liberty Mutual SuretyClient
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The Mission Control Communications -
Laurence ReaDesign Director
Back to Building Employee Brand Culture project
James Killoran
Head of Strategy, The Mission Control
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer & Art Director, - Available / Looking for a new opportunity
United Kingdom
Yoko Yamamoto
Ballpointpen Illustrator, Ballpointpen Illustrator
Malta
Mr Adrian Mills
Artist
United Kingdom