ABOUT

Challenge
Fuse two distinct company cultures to create a meeting of purpose and shared vision for the betterment of humanity and realize this in a visual identity that will incorporate both names.

Solution
Dissecting the visual identity, we drew inspiration from the heritage and equity within the MBL colour palette and paired this with the deep scientific and medical teak that embodies Crown Bioscience.

Integrating MBL’s rich heritage directly into the infinite possibilities enabled by Crown Bioscience platform for expression launched last year, the Möbius strip evolves as a living identity that weaves its way through all internal and external comms.