ABOUT
Challenge
Fuse two distinct company cultures to create a meeting of purpose and shared vision for the betterment of humanity and realize this in a visual identity that will incorporate both names.
Solution
Dissecting the visual identity, we drew inspiration from the heritage and equity within the MBL colour palette and paired this with the deep scientific and medical teak that embodies Crown Bioscience.
Integrating MBL’s rich heritage directly into the infinite possibilities enabled by Crown Bioscience platform for expression launched last year, the Möbius strip evolves as a living identity that weaves its way through all internal and external comms.
MADEIT CREDITS
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Crown Bioscience & MBL JapanClient
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The Mission Control Communications -

Laurence ReaAssociate Director -

EmerBrand Designer -

MartinAnimator

Back to Collaborating for the common good project
Paul McCallan
Independent Creative Director and Brand Consultant, Paul McCallan
United Kingdom
Emer
Brand Designer, The Mission Control Communications
Ireland
Elisabeth Grosse aka LIZITA
Fashion Graphic Designer
United Kingdom
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
James Killoran
Head of Strategy, The Mission Control
United Kingdom