ABOUT

Observation:
If creativity is the lifeblood of business, emotional intelligence is its heart.

Challenge:
Our mission was to craft a visual device that goes to the heart of what we do, and why we do it. An adaptive design canvas that embodies the emotional bonds that unite us not only as a team, but as part of an eight billion strong human collective.

That’s no simple task.

Collaborating with more 300 companies spanning the complete spectrum of scientific endeavour from clinical research organisations, biopharma, biotech, and med-tech to healthcare providers,
we craft brands, strategies, campaigns, and experiences that touch the lives of every man, woman, and child on the planet.

That’s a humbling realisation.

Yes – there are easier types of work we could do, but we choose to do the work that matters – work that forms strong emotional bonds with people and brings about informed transformations and attitudes towards science and healthcare in an age of misinformation and rapid innovation.

The anatomy of our brandmark:
Embracing the challenge, we crafted a versatile platform for expression that puts the human heart at the very heart of our being.

A living identity embodying the twenty-seven states of emotion that govern human behaviour, the heart reminds us of the need to create work that builds emotional bonds internally and externally in everything we say, do and think. It gives us a true north when creating work. It’s not enough to engage with audiences, our work must evoke feelings that prompt people to action to achieve the necessary impact and results whilst being empathic to their emotional state.

We believe that the best work comes from the heart. It’s driven by an unrelenting passion and love for the craft we have chosen and the responsibility we owe to those our clients are working helping.