ABOUT

Launched in 2015 with sales approaching US$500 million, Envigo was the positive outcome of a merger between Huntingdon Life Sciences, Harlan Laboratories and three subsidiaries to create a top-three level provider of non-clinical research services and research models and services to the pharmaceutical, chemical and crop protection industries, as well as academic institutions and government agencies worldwide.

The Challenge
To bring the brand to life for its 3,800 employees worldwide and effectively introduce the new company name and its capabilities to clients in 57 countries, Envigo turned to The Mission Control Communications to work with its brand teams on both sides of the Atlantic to create a harmonious audience engagement strategy incorporating strategic positioning, advertising, design and marketing assets and packaging design.

The Results
Launched in September 2015, the brand immediately made its presence felt at touchpoints around the world. Empowering employees and reassuring customers, the brand campaign engaged at every level to provide a consistent and seamless experience that reinforced the positive outcomes the company was committed to achieving.

In November 2017, an invigorated Envigo merged with Avista Healthcare in a deal worth $924 million.

Capabilities Involved
Design & Creative Services (Internal / External)