ABOUT

CHALLENGE:
Create a consistent brand structure that will encompass all of the scientific and marketing communication channels and materials used by the company both internally and externally in its worldwide operations.

SOLUTION:
A collective process involving workshops and consultation with multiple business units within the Almac Group enabled us to create a structured brand architecture that was coupled with a robust technical grid that anticipated the scope and nature of marketing and scientific materials authored by the company including white papers, case studies, presentation templates, digital and exhibition scenarios.

RESULT:
In creating a clear and considered structure for the brand, Almac has been able realise the strategic and creative versatility and value of its audience engagements through a consistent application of assets.

MADEIT CREDITS

  • Almac GroupClient
  • The Mission Control CommunicationsDesigner
  • The Mission Control CommunicationsExecutive Creative Art Director
  • The Mission Control CommunicationsSenior Designer & Studio Manager
  • The Mission Control CommunicationsDesigner
  • * The Mission Control Communications
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Almac Group - Brand Guidelines

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