The Mill London


The Whopper is far bigger than its competitor, the Big Mac. But it’s been a while since Burger King reminded everyone. So to solidify BK’s flagship burger as the only proper choice, BBH came up with a cheeky campaign which left the Big Mac in BK’s shadow, once and for all. BK realised that the Big Mac is so small it could safely put it behind its Whoppers without anyone noticing. So it did. In every single ad released in 2019. Yup, every piece of print, TV and instore. Then on December 23rd, BK revealed what it had done to the world.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 21 January 2021 2021-01-21T11:07:55+0000


  • Burger King UKClient
  • Adam CrowleyDesigner
  • Black Sheep StudiosEditor/Editing House
  • FrankPR agency
  • Fred RodwellCreative Director
  • Gus MeltonEditor
  • Ian HeartfieldChief Creative Officer
  • Korrie PowellDirector
  • Margarita OgnjanovicBBH Digital Producer
  • Nnena NwakodoBBH Producer
  • Richard AtkinsBBH Head of Digital Production
  • Rob WilsonDesigner
  • Sam JanarDesigner
  • Sophie DeweyExecutive Producer
  • String and TinsSound
  • Thom GodsillProducer
  • VizeumMedia agency
  • * The MillPost Production Agency
  • * BBH LondonAdvertising Agency
  • * Thomas Devenportcreative
  • * Creative Circle
  • * Aubrey O'ConnellCreative
  • * Christian TunstallSenior Designer
Project featured: on 23rd January 2021

Whopper of a Secret


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