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Mill+ | Directed by The Mill’s Andrew Proctor, we partnered with the Courageous Conversation Global Foundation, Goodby Silverstein & Partners and Critical Mass to develop a prototype for this powerful film and message.

‘Dubbed the DWB—”Driving While Black”—the sedan boasts some unique attributes, making it “Fully equipped to survive being racially profiled.” This powerful “A car won’t solve the problem,” the PSA concludes. “Only we can do that.” The work is timed to the Detroit Auto Show.