Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

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FC Barcelona – Summa


European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.

The new logo, created by Spanish consultancy Summa alongside the club’s in-house design team, sees the FCB initials dropped with the new crest being easier to produce across digital channels.


The intention is to better convey Barcelona’s values and attributes as a global powerhouse and the strategy adopts two overarching expressions. FC Barcelona relates to the footballing nature of the institution, whereas the term Barça promotes it


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