ABOUT

Delighted to work with Paul and the team at Xtra Skills to roll out a full brand overhaul and website for their engineer training and assessment centre in Coventry.

Firstly we wanted to sharpen up their logo and visual language: to create something to be proud of, that looks great and acknowledges their history.

But of course it’s not in isolation - it’s how it’s used to provide a consistent identity and message across all platforms - whether that’s online, in print or on-site with signage, livery and uniforms.

Often that first point of contact is your website or social media so making a great first impression through photography is a crucial communication tool.

As a service-based industry showing a welcoming and relatable image of yourself can be a decisive factor with potential customers who are sizing you up. So having put together a photographic mood-board of inspiration we worked with photographer @anthonyquinnphotography to capture the spirit of a knowledgable and approachable team.

We’re really pleased with the result as it pulls together all the visual elements we’ve worked on and does justice to their new look.