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Creating a signature series for Britain’s strongest man, ‘The Beast’.

A new signature series for Protein Dynamix:
Protein Dynamix is an exciting, fresh thinking sports nutrition brand. Their sole aim is to provide ‘best in class’, industry leading sports supplements at an affordable, realistic price. They have a number of ambassadors to represent the brand, one of them being the UK’s strongest man, Eddie Hall. Eddie is a UK strong man and is currently the deadlift world record holder, as well as the fourth strongest man in the world.

A strong identity for UK’s strongest man!
For Eddie’s new signature range, we knew that Britain’s Strongest Man needed a strong identity to match his physique, ability and personality. Taking Eddie’s signature pose, which is so well recognised, we created an illustrative logo that not only looks like him, but can easily be translated across all types of materials.

The identity has been used throughout the signature series, merchandise and various marketing materials.