Piotr Jaworowski CCO & Co-Founder

ABOUT

n case you're not familiar, São-Paulino is the term used for fans of the team and for them, soccer is life. The concept for the ads was to show a são-paulino tearing away his skin to reveal a São-Paulo Football Club Jersey. To achieve the unusual effect of very realistic skin tearing away we combined photography, creative retouch and CGI techniques.

Full credits:

Agency: Young & Rubicam Sao Paulo
Production Studio: Ars Thanea

Executive Creative Director: Peter Jaworowski
Art Director: Karol Kolodzinski
Digital Artists: Karol Kolodzinski, Karol Klonowski
Photographer: Szymon Swietochowski
Photo Session Manager: Bartosz Cerkaski
Production Director: Marcin Molski

MADEIT CREDITS

  • SAO PAULINOClient
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