ABOUT

We created a video and visuals to capture the joyous expression of Lenovo celebrating growth and opportunity. The video debuted at Lenovo’s top tech tradeshows, including SXSW.

The colorful visuals and bursting logo exclaim rejuvenation and rebirth of creativity. A variety of tricky-to-work-with materials, several cameras shooting at different speeds, and lots of patience went into creating this piece for Lenovo. The final burst of color was made possible by using Holi powder, which is used to celebrate Holi, a spring festival celebrated in parts of Asia. We have chosen a traditional way, no CGI in this piece!

Client: Lenovo
Executive Creative Director: Philip Marchington
Advertising Agency: Ogilvy New York
Executive Creative Directors: Mike Hahn, Ryan Blank
Creative Directors: Chris Rowson, Bastien Baumann, Lucas Carmago
Directors: Geoff Levy, Justin Bettman, Sam Sulam
Designer: Robyn Makinson
Accounts: Ryan Laird, Katie Connolly, Brendan McGrath, Alexandra Wallace
Senior Producer: Jessica Fiore
Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marcin Molski, Marta Król
Art Director: Marcin Kowalski
Shootingboard: Michał Lisowski
Production Manager, Set Manager: Marta Król
2nd Production Manager: Tomasz Wachnik
Director, Offline, Color grading: Łukasz Zabłocki
Set design: Zuza Słomińska, Aleksandra Gimla
DOP: Kajetan Plis
Music: Envee
Online: Łukasz Zabłocki, Karol Klonowski
Studio & Motion Control: Bites.
Making of: Only Only