Zeek is an online marketplace for discounted gift vouchers. The brand categorise their users between gift voucher buyers and gift voucher sellers. This particular campaign was during their busiest period, Christmas. The challenge was to drive engagement around the relatively unknown brand in the UK market with the ultimate goal of acquiring new buyers and sellers of vouchers.
The target market was relatively broad, allowing us to devise our own target audience groups. These included parents buying vouchers to use for presents in the lead up to Christmas, to millennials selling their unwanted vouchers following Christmas.
We ran a burst campaign over two weeks on Instagram mainly consisting of parent, fashion and beauty influencers. We used influencers to share their own personal stories of saving money with Zeek and the exciting purchases they made having spent the vouchers on specific items. We also sold a selection of vouchers at heavily discounted prices and created a sense of FOMO among the target audience communities.