ABOUT

CHALLENGE
Scrumpies of Mayfair wanted to launch their brand, driving mass awareness and sales of their products via their website. Being a new brand, they also wanted to determine their target audience, in order to gain insight and focus marketing strategy towards them as the campaign progressed.

SOLUTION
We ran a three month, multi-platform campaign across Instagram and Facebook, using influencers offering various aesthetics, in order to test which style would provide optimal results in terms of traffic and engagement.

Alongside posts on their main Instagram feeds, to further promote authenticity and provide information on the brand, we utilised Instagram’s ‘swipe up’ feature, linking through to the Scrumpies’ site and asking influencers to film their unboxing whilst discussing their favourite thing about the product.