ABOUT

CHALLENGE
To manage and execute Malibu’s Summer marketing plans and positioning Malibu in the social conversation around key Summer events

SOLUTION
We curated a ‘Summer Squad’ of 80 influencers to become brand ambassadors for Malibu. These influencers posted multiple times throughout the summer and created an always-on activation for Malibu. Influencers created high-quality, engaging content with Malibu merchandise integrated – positioning Malibu as the go-to drinks brand for the summer. As part of the always-on, summer activation, we had key spikes of activity around festival season and ‘Pina Colada Day’.