ABOUT

We worked with Bournemouth University on their schools outreach programme. The brief was to produce a set of characters and supporting material aimed at primary school learners aged 9-11 year old to get them to start thinking about their educational choices and career options.

We designed the MeBe family, a series of characters of different shapes and colours representing both diversity in education and the range of subjects that students can study. Every character was assigned a personality, making each one unique and conveying a fun and playful appearance. The typeface used was from the corporate BU branding but given a cartoon treatment to engage with the target audience.