“We Find the Way” showcases the broader range of services that Guide Dogs offer, beyond the dogs themselves, aiming to raise awareness of the organization's purpose to help people with sight loss live the life they choose.
Guide Dogs has been supporting people with sight loss for over 90 years, with a mission to help them live actively, independently, and well. This is Guide Dogs first truly integrated brand and legacy fundraising campaign, with a media plan and creative tailored for brand awareness in prime time and a legacy response during daytime.
The film tells the story of two brothers growing up together, and how their fierce sibling rivalry hangs in the balance when one develops sight loss. It shows how the range of services from Guide Dogs help the brother with a vision impairment as his life develops: from learning life-skills with his habilitation specialist at an early age to eventually being partnered with a guide dog. It reveals that with Guide Dogs support he is able to live the full life he chooses including continuing the mischievous rivalry with his brother.
The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation's service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic.

Project featured: on 18th May 2023 Contributor:

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We Find The Way

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