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A major new integrated campaign kicks off this week across specialist and consumer titles, both print and digital for a new fund launch from Aviva Investors.

The campaign launches Aviva Investor’s new Multi-Strategy Target Return Fund, designed to deliver investment growth, no matter what the market conditions.

Targeted primarily at financial intermediaries, the new Target Return Fund will receive £0.5m in media support over the next 3 months. To focus the launch activity a brand-to-hand give-away will be taking place on Monday 8th September at sites in the City, plus on the same day a special cover wrap of The Evening Standard for readers at Bank Station.

Print will be delivered in both standard and special formats to create visual interest, with digital placements ensuring frequency through regular sizes, complemented with overlays and HPTO’s.

A further media initiative to generate discussion and further content will be taking place over the campaign period, in partnership with the FT Group.