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London Power has been set up by The Mayor of London in partnership with Octopus Energy to address this by offering customers competitive energy prices, 100 per cent renewable electricity and no exit fees. Any profits made by City Hall will be reinvested into community projects to help tackle fuel poverty and make London a zero-carbon city.

The ad campaign from MSQ Partners’ The Gate London agency, ‘A Different Kind of Energy’, aims to highlight that London deserves an energy company suiting its particular needs. The hero of the campaign is a macaw – designed to personify difference and embody London Power’s intent to stand out from the crowd. The campaign will run across outdoor, radio, digital and social from January 2020.

Shot by David Boni.