Impero – Havana Club

London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a new direction by putting street-culture at the heart of the brand in order to establish its leadership within the category. Impero are designing a new creative direction for the Cuban award-winning rum. With a raw, edgy aesthetic and messaging style, as well as putting influencer activities at its epicenter, to make