ABOUT

Mercedes-Benz and The Foundry collaborated to create Mercedes’ next-generation customer interface concept, which was shown in the recently launched show car Concept IAA (Intelligent Aerodynamic Automobile).

The solution, code named “Project Dash,” connects a true UI/UX designer’s tool directly to the in-car experience. The WYSIWIG experience means that what designers create on their desktop is exactly what appears on the car's dash.

While we worked with Mercedes on this specific UX/UI challenge, Project Dash meets the requirements of many universal design challenges. First, it ensures the realization of design intent by removing technology barriers. Second, it substantially reduces the time and cost associated with design iteration. Third, as the IoT grows, it allows companies to continually enhance and seamlessly deliver the highest quality UI/UX design to consumers. As a result, Project Dash elevates both the way in which UI/UX design happens, as well as the speed with which companies can respond to consumer needs.