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In reality, building a car underwater would be an insurmountable task. Sending a camera crew to the ocean bed to film the entire process would be equally absurd too. Of course, real-world limitations aren't a problem for Happy Finish. Paired with MODO's flexible modeling and animation tools, the VFX studio's expertise in creating digital environments delivers on the impossible in Fiat's aquatic ad campaign.

When it comes to high-end computer generated advertising imagery, retouching, and animation, Happy Finish is leading the charge, producing award-winning work for some of the world’s top advertising agencies, brands and photographers. Since launching its CG department in 2007, the studio immediately integrated MODO into its workflow systems to bolster its 3D imaging capabilities. It's been a staple element of the team's work on numerous advertising campaigns over the years, from spots for Olay cosmetics and Cadbury Creme Eggs to Nike footwear and Bulgari watches.

Happy Finish was approached by advertising agency Saints and Warriors in Mumbai to help them create a series of shots for Fiat’s new advertising campaign. The concept included a series of ads showing the new car models assembled at the bottom of the ocean to demonstrate the message of building a car “against the odds.” Using MODO allowed the studio to quickly turn-around a stunning underwater environment for the commercial on a very tight deadline.