ABOUT

“Hop on.” Cycling Canada asked for a provocative campaign to get more hard-core cyclists to see Canada as a cycling dream. Cycling Canada teamed with ad agency Innocean, Sons and Daughters director Mark Zibert and effects house Alter Ego to create this spot, showing riderless bikes tackling some of Canada’s most challenging terrain. Alter Ego talks about how it created the heart-pound, adrenaline rushing campaign.