ABOUT

BRIEF
ThinkLabour works openly and collaboratively with Ministers, MPs, mayors and others across Labour and beyond to develop bold, innovative and radical ideas to help create a fair, strong and prosperous Britain in an increasingly uncertain world. The District were briefed to create a visual and verbal identity as they embraced a new chapter under a new name (previously Labour Together, a manifestation considered responsible for putting the party into government).

MEDIUMS
The idea would be applied in all areas of brand application from digital to social to print to experiential.

CONCEPT
Leaning into the vernacular of activism The District created a concept that was visually bold and verbally provocative - a call to arms. As straightforward as the think tank's mandate - to impact socially, raise public awareness, influence policy, shape education and increase community cohesion, as society becomes more fractured - the new brand identity had to land. Wit was introduced in the form of a slightly elevated THINK to emphasise its importance and the introduction of pink to the palette, which brought humanity as well as something unexpected and fresh.

EXECUTION
Execution when applied off and online, was single minded. Removing any extraneous elements or fuss, strong typography and colour took centre stage, occasionally introducing imagery if, and only if, something was added when included. Its distillation was its power.

RESULTS
The new brand identity and website has been very well received, the THINK LABOUR team feeling that it is a much stronger reflection of their ideology of meeting the challenges ahead, not the past. As rapid social, economic and technological change is upending our politics, making the task of governing more challenging, this bold and singular identity reflects the increasing need for new, creative solutions.